22Mar/110

YouTube And Cannes Lions Launch ‘Good Work’ To Match Creatives With Non-Profits

YouTube and Cannes Lions have today announced the launch of ‘Good Work’, a partnership designed to bring together the transformational power of creative minds with the issues that need them most.

To find out how you can join "Good Work" click here

21Mar/110

Egypt tops Ad Spending in Middle East

According to IPSOS’s latest numbers on advertising spending (July – December 2010), it has been concluded that Egypt has accounted for 18% of total ad spend, of which 79% came from TV alone. The UAE came in second with 10%, where newspaper has accounted for 44% of the total spending. Lebanon has come third with 8% of which 77% accounted for TV advertising. Saudi Arabia, Kuwait and Jordan followed with 7%, 5% and 2% respectively.

Total spend in the second half of the year was over $8 Billion.

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9Mar/110

Facebook and Warner Bors to set up online partnership

Facebook and Waner Bros. partnered for streaming some of the Studio's films on Facebook.

The first movie being made available is 2008 blockbuster Batman: The Dark Knight.

More info here:

http://www.bbc.co.uk/newsbeat/12688633

6Mar/110

10 Marketing Trends for 2011

As the global economy struggles to correct itself, and social-media marketing becomes a strategic imperative, small businesses will have exciting opportunities to expand in new directions this year.

The need for trust, value and brand transparency, among other trends from last year, are just as important today. But the current shift to geotargeting, mobile marketing and online reputation management require that small businesses modify their plans to surpass competitors.

Here are 10 marketing trends that small businesses should incorporate now to be positioned for success from the start.

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